There is always a temptation to use blogs such as this one to generally sound off about stuff - but that would me most unprofessional so... Paaargh, what the hell – I am going to make an exception today because, frankly, I am fuming...
Right, here's a thing... If I said to you the words "National Trust", what would you think of? Probably something along the lines of a national organisation that looks after our important buildings? In fact, the mission statement on their website goes even further than that: "The National Trust protects special places in England, Wales and Northern Ireland, for ever, for everyone," it proudly proclaims.
So forgive me if I'm being a bit dense, but one could be forgiven for assuming they might welcome a bit of free publicity, the sort that would entice more people to visit those “special places” and therefore help preserve them for future generations?
Well, you might think so, but you'd be wrong. Here's what happened today...
There I was doing my monthly hunt for a cover shot, and given that we are running a major feature in our March edition on great ideas for the Easter weekend, including a whole section on stuff going on at National Trust properties, I thought it might be nice to use a picture of one of their properties on the cover.
Ah, I know, I thought to myself, Clandon Park – a particularly stunning National Trust property and the venue for a fine Easter egg hunt – that would be perfect. So out of courtesy, I rang the National Trust to let them know we were planning on sending a photographer down to get a nice shot of the exterior – oh, and because the daffodils weren't quite out yet, he'd buy a bunch, just so we could put them in the foreground to create a nice spring picture.
The response from the National Trust? Firstly, we would have to PAY if we wanted to take a picture of the house, and secondly, under no circumstances were we allowed to use a bunch of daffodils because “it would not be a true representation and it goes against the brand.”
Goes against the brand? What, to make the picture look like a nice spring picture with some daffodils in the foreground? Exactly how the house and garden would look in March when the mag comes out?
And don’t get me started on the payment thing. We give them the front cover of our mag – which will be seen by well over 40,000 people – and a feature encouraging people to go and visit their properties, and we pay them for the privilege?
As a journalist of over ten years, I’ve worked with the National Trust on hundreds of features before and never have I encountered the likes of this before. I can only assume it’s a new, and very worrying, directive from high above.
To put it bluntly, it’s a dangerous move. Historically, the regional press have been great supporters of the National Trust, but if they start making it impossible for us to do our jobs, they are going to lose a very important resource.
I won’t ramble on any more, but suffice to say, I will be writing a fairly strong letter about this – just as soon as I’ve found another cover that is…